Branded content is in the air

18 06 2008

Sunday morning we went to a workshop with Giovanni Rivetti og Roberto Feres from New Content. 

They started out with a madison and vine approach and it started out very interesting. But after 5 minutes we experienced that the whole workshop would be solely about IFE (In-flight entertainment) and the key points was spoken out pretty quickly, so after an hour we left. 

Most interesting was the idea about in-flight learning, with an obvious but interesting base in language learning but evolved to everything else. Think about a 3 hour trip to Egypt learning the basic glossary.

Interesting but a little bit to long….